Growth Marketing & E-Commerce Leader who builds complete digital ecosystems from scratch — and scales them into compounding revenue machines.
"Strategy without infrastructure is just ambition."
Not just campaigns. Complete digital ecosystems — tracking, CRM, funnels, platforms, and automation — engineered to compound over time.
Over 9+ years, I have consistently taken on the same challenge: organizations that needed far more than a marketing plan. They needed a foundation. I have built that foundation five times across D2C fashion, EdTech, marketplace retail, and SaaS product launches — and the results speak for themselves.
Today I integrate AI workflows and automation into every system — because the next era of marketing belongs to professionals who combine human creativity with machine precision.
Every engagement starts with one question: what does this business actually need to grow? The answer is almost always one of three things.
When a business needs a complete digital foundation — website, tracking, CRM, LMS, booking engine — I build the entire interconnected system that lets it operate and scale.
Performance marketing that earns its spend back many times over. Across Meta, Google, YouTube, and Instagram, I build campaigns optimized for qualified customers — not just traffic.
Growth means nothing if operations can't keep up. I build the systems — SOPs, marketplace workflows, inventory processes, and AI automation — that let businesses scale without breaking.
Every role has been a variation of the same challenge: build the digital infrastructure a business needs to grow — faster than anyone thought possible.
"When you cannot measure it, you cannot grow it — and the entire marketing operation was flying completely blind."
The company had a live website and mobile application but zero tracking, attribution, or ROI visibility. Marketing budgets were being spent with no way to measure performance, optimize campaigns, or justify investment to leadership. Every decision was guesswork.
Transformed marketing from a cost center to a fully measurable growth engine. Lead quality improved and CPL fell across all channels. Leadership gained — for the first time — real-time visibility into ROI, acquisition costs, channel performance, and campaign attribution.
"A compelling business concept has zero commercial value until it can take its first booking and process its first payment."
The business existed only as an idea on paper — no website, no booking system, no CRM, no payment processing, no pricing structure, and no acquisition funnel. Everything needed to be designed, architected, integrated, and launched simultaneously from a completely blank foundation with no legacy systems to build on.
Transformed a concept on paper into a fully operational, revenue-ready platform — live bookings, payment processing, customer management, and scalable growth infrastructure. The entire business was built and launched within the engagement period.
"India's D2C boom rewards builders. Nutex had a compelling product and a loyal offline base — and absolutely zero digital infrastructure."
No D2C channel, no digital presence, no direct consumer relationship, and no online revenue. Building required starting from a completely blank page — website, tracking, CRM, fulfillment systems, and performance marketing — all simultaneously, while also generating sales from Day 1.
A profitable D2C engine that compounded through Year 2 with improving ROAS, falling CAC, and growing repeat purchase rates across all acquired customer cohorts.
"When the pandemic closed every classroom, an entire knowledge institution needed to be rebuilt online — from scratch, in real time, with no margin for error."
The pandemic permanently disrupted the organisation's offline education model. No website, no LMS, no digital marketing, no sales funnel, and zero online revenue. The entire institution — its courses, brand, sales process, and community — needed to be rebuilt and relaunched digitally at speed.
Transformed a classroom-dependent institution into a thriving online learning business with a 25,000+ prospect database for ongoing monetisation.
"In India's hypercompetitive marketplace retail, sustainable scale at this magnitude has to be systematically engineered — process by process."
Early-stage marketplace presence with limited scale. Rapid, sustainable expansion across Amazon, Flipkart, and Meesho required building the complete operational infrastructure — fulfillment systems, advertising frameworks, inventory planning, and account management SOPs — capable of reliably processing 25,000+ daily orders without operational breakdown.
Contributed to building one of India's largest footwear e-commerce operations, scaling from early-stage marketplace to ₹200+ Crore across Tier-1 and Tier-2 markets.
A selection of the most impactful initiatives delivered across 9+ years — each representing a complete business transformation.
"Built an entire D2C growth engine from zero — website, tracking, CRM, logistics, influencer marketing and paid campaigns."
"Rebuilt an entire offline institution online post-pandemic — LMS, funnels, founder branding, and multi-channel campaigns."
"Took a business idea with no infrastructure and built a fully operational booking and payments platform from scratch."
"Led the marketplace growth initiatives that helped Bruton scale from early-stage to one of India's largest footwear operations."
Open to senior growth marketing, e-commerce, and digital transformation roles. Based in New Delhi. Available for immediate conversation.
Messages are sent directly to secumation@gmail.com
✓ Message sent to secumation@gmail.com
Shadik will respond shortly. For fastest reply, use WhatsApp above.
Live website and mobile app but zero tracking, attribution, or ROI visibility — making it impossible to measure performance or justify spend to leadership.
Improved lead quality and reduced CPL across all channels. Leadership gained real-time ROI visibility for the first time — transforming marketing from a cost centre to a measurable growth driver.
Business existed only as an idea — no website, booking system, CRM, payment processing, or acquisition funnel. Everything built simultaneously from a blank foundation.
Transformed a concept on paper into a fully operational platform — live bookings, payments, customer management, and scalable growth — delivered zero to launch within the engagement.
No D2C channel, no digital presence, no consumer relationship. Starting from zero — website, tracking, CRM, fulfillment, and performance marketing — simultaneously, while generating sales from Day 1.
Profitable D2C engine compounding through Year 2 — improving ROAS, falling CAC, growing repeat purchase rates.
Pandemic forced full pivot from offline education. No website, LMS, digital marketing, or online revenue — the entire institution needed to be rebuilt digitally at speed.
Transformed classroom-dependent institution into thriving online learning business with 25,000+ prospects for ongoing monetisation.
Early-stage marketplace with limited scale. Rapid, sustainable multi-platform expansion required building complete operational infrastructure for 25,000+ daily orders reliably.
Contributed to building one of India's largest footwear e-commerce operations across Tier-1 and Tier-2 markets.
There is a particular kind of satisfaction that comes from standing at the beginning of something — a blank page, an empty domain, a business that exists only in a founder's vision — and building it into something real. That is the work I love most. And it is the work I am best at.
Over nine years, my career has been defined by a single recurring challenge: organizations that needed far more than a marketing campaign. They needed an entire digital infrastructure — built from nothing, built fast, and built to last. I have answered that challenge five times, across D2C fashion, EdTech, marketplace retail, and SaaS product launches.
At Nutex Apparel, I built their complete D2C ecosystem from scratch — website, CRM, tracking, logistics, influencer strategy, and paid campaigns — and ran it until it generated 40,000+ customer orders and ₹1.25 Crore+ in revenue within the first year. The systems I built continued compounding through Year 2 with improving ROAS and falling customer acquisition costs.
At The Soul Searcher Foundation, I helped an offline education institution survive the pandemic by rebuilding it entirely online — LMS platform, sales funnels, founder branding, and multi-channel campaigns across Meta, Google, YouTube, and Instagram — delivering 11,000+ qualified leads, a 25,000+ prospect database, and ₹70+ Lakh in direct revenue.
At Saybota, I took a business that existed only as an idea and built the complete infrastructure it needed to trade — website, booking engine, payment gateway, CRM, and acquisition funnels — transforming a concept into a live, operational, revenue-generating platform. At ENT Netwrk, I solved a different challenge: a business spending on marketing with no way to measure it. I implemented a full analytics ecosystem — GA4, GTM, Meta Pixel, Conversion API — giving leadership accurate ROI visibility for the first time.
My philosophy is simple: strategy without infrastructure is just ambition. The systems I build keep working long after the campaign ends — they compound. I stay close to the numbers, close to the channels, and close to the customer, because that is where the real leverage lives. Today, I layer AI workflows and automation into every growth system I build — because the next era of marketing belongs to professionals who combine human creativity with machine precision.
I am genuinely excited about the opportunity to bring this mindset and this track record to your organisation. I would welcome the chance to show you exactly how.
With warm regards,